Our Story

Family Owned & Operated

For generations, the Crest Tavern has been a place where locals and visitors gather, stories are shared, and traditions live on. The Barber Family, which has run local businesses in Cape May, the Wildwoods, and Lower Township for over 20 years, is honored to take the reins of this beloved tavern. You may know us from East Coast Water Sports on both Rio Grande Avenue in Wildwood and at Utsch's Marina in Cape May (hence the name East Coast Crest Tavern). We're bringing fresh energy and thoughtful updates — while staying true to everything you already love. Familiar favorites remain, quality comes first, and the welcoming atmosphere you’ve always known is here to stay.

Quality & Service Comes First

At the East Coast Crest Tavern, quality and service are at the heart of everything we do. From fresh, flavorful dishes and creative specials to friendly, attentive service, our team takes pride in making every visit a great one. Whether you’re a longtime local, a familiar summer face, or joining us for the first time, you can count on great food, a welcoming atmosphere, and the kind of hospitality that keeps you coming back.

New Friends, Old Friends, Good Times

Our goal is to create a laid-back coastal vibe, great food, and welcoming atmosphere. From casual lunches and family dinners to late-night drinks with friends, it’s a go-to destination for classic tavern favorites, creative specials, and expertly crafted cocktails. With its friendly service and strong community roots, Crest Tavern offers an authentic taste of the Jersey Cape experience year-round.