Our Story

Family Owned & Operated
For generations, the Crest Tavern has been a place where locals and visitors gather, stories are shared, and traditions live on. The Barber Family, which has run local businesses in Cape May, the Wildwoods, and Lower Township for over 20 years, is honored to take the reins of this beloved tavern. You may know us from East Coast Water Sports on both Rio Grande Avenue in Wildwood and at Utsch's Marina in Cape May (hence the name East Coast Crest Tavern). We're bringing fresh energy and thoughtful updates — while staying true to everything you already love. Familiar favorites remain, quality comes first, and the welcoming atmosphere you’ve always known is here to stay.
Quality & Service Comes First
Beloved staff is staying on board, with some new local faces welcoming you too. We are offering a limited menu as improvements are made behind the scenes, and new menu releases will roll out regularly. A full, expanded menu is coming soon, tailored by Consultant Chef Dave Masterson, who has over 40 years of culinary experience. He is at the helm of the original kitchen staff, which have been a cornerstone here for decades. Don't worry — Wednesdays will continue to be Chicken Pot Pie Night!


New Friends, Old Friends, Good Times
Our goal is to create a laid-back coastal vibe, great food, and welcoming atmosphere. From casual lunches and family dinners to late-night drinks with friends, it’s a go-to destination for classic tavern favorites, creative specials, and expertly crafted cocktails. With its friendly service and strong community roots, Crest Tavern offers an authentic taste of the Jersey Cape experience year-round.
